UI/UX
Slide Scoop
Project Overview
The goal of this website is rather unique. Not only did it need to function as an educational platform for potential retail buyers, it also needed to serve as a sales platform for prospective wholesale buyers and licensing agents.
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Method
Concept
The goal of this website is rather unique. Not only did it need to function as an educational platform for potential retail buyers, it also needed to serve as a sales platform for prospective wholesale buyers. Luckily, these two demographics share what has been found to be the most important factor when viewing and considering the Slide Scoop: How does it work? This question was used as the backbone of the website.
Name: Samantha Bryant
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Summary Quote: “I try to buy things that I actually need and am trying not to fill my home with more clutter.”
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User Environment: Samantha sees the Slide Scoop as something which will ease her daily preparations for both herself and her family in the home. She has several of each size in her kitchen and her children have also become acquainted with the product at home making its use helpful to not just Samantha, but to the household in general.
Psychographics:
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Enjoys spending time with her family though also makes time for personal activities and rest
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Strives for efficiency and lack of clutter in the home and in the daily tasks which take up her personal preparations as well as the families
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Is skeptical of getting more “gadgets” and needs the product to clearly identify a problem she faces
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The value of the product is more important than the price point
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Spends the time to read reviews of the product and inform her decision to purchase based of some level of research
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Is attracted to products which have a positive environmental impact though this is not a key factor in her decision making
Research
Name: Bryan Harrington
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Summary Quote: “I try to keep my possessions limited for both budgetary and storage reasons, I try to only buy things I really need.”
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User Environment: Bryan spends much of his time outside of his apartment. Because of this he packs everything he needs for his day which includes: going to the gym, going to work, and either meeting friends after work or going home to cook. Because of this he sees himself taking the Slide Scoop with him to prepare his daily shakes both at the gym and at work and doesn't see it
as an inconvenience to add it to his daily carryings.
Psychographics:
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Tries his best to eat healthy and often supplements meals with athletic shakes made from powders
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Price can be a detouring factor even if he sees the products application
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Will not buy a cheap product he struggles to see the immediate value in
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The size of the product and its transportability is a consideration
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Does not spend a lot of time reading reviews, though star ratings are important, he generally goes off of his immediate reaction
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Tries to only buy products which have a positive environmental impact
Name: Wholesale Buyer
Background: A wholesale buyer is looking to add a product to their store, whether it be a small mom and pop or a large chain. The Buyer generally does not do research on their own but is instead approached and pitched different products. The wholesale buyer is not buying for themselves but is instead buying for other people.
Psychographics:
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The product must be immediately understood. If not from its form it must have easy to understand packaging which explains the product at a glance.
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The product must be original and able to compete in an existing market with a novel approach
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The price point of the product is extremely important
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A range of applications is good though the product must be able to be sold to one demographic at a time to avoid confusion
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Size is a key factor in the consideration of shelf space
Visually it was important to make the website simple and easy to use while concisely answering the consumer questions "How?" and "Why?" This inspired the immediacy of the home page and its information, while the secondary info, mainly relating to our demographics' secondary considerations, is on the "About" page.
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The Slide Scoop doesn’t see itself as a product which sells a certain idea or lifestyle, but instead a product that will seamlessly integrate and improve your current lifestyle. Because of this, branding is intentionally minimal making the focus how you (the buyer) intended to use the product.
Mid-Fidely Prototype
Mid-Fidely Prototype (Wireframe)
Design
Video Element
Video Element
Video Element
Final Result